Becoming a Customer FAQ

I'm interested in becoming a customer. What’s the process?

Thanks for your interest in ADI. Our customers are licensed installers and dealers only; ADI does not sell direct to end users. Get started by visiting our Become a Customer page and filling out an application.

When will I hear back about my customer application?

You will get immediate online access to products following your customer application by receiving an email with login information. Our team will then verify your company information in one or two business days, and during this process, you may hear from an ADI representative.

Do you offer a line of credit?

Yes, our customers have two options for credit based on their annual sales and estimated credit spend. Following your customer application, you may also apply for a credit limit under $25,000 or a credit limit over $25,000. You will receive an email from our credit department when your application is approved. See more about credit

Do I need to commit to a certain annual spend to become an ADI customer?

No. While you do not have to maintain a certain level of spending to become or remain an ADI customer, our AV customers are eligible to receive special rebates and membership rewards when they purchase a minimum of $50,000 annually of AV products manufactured by program vendors from ADI. Learn more about our AV Elite program.